The challenge that thrills me the most in design is branding. In the simplest way possible, in the smallest space, with only black and white to work with, communicate a concept, personality and mission.
The main challenge with Game On Girl was to find an image that communicated 'gaming' to everyone. For that, I started with a shield and cross bones. In addition, the brand should identify Game On Girl as a unique concept. The initials "GOG" were perfect for branding because I could play with the symmetry of the three letters simply by turning the last 'G' backwards.
Regina stated early on that her favorite color was purple, which was excellent for a superhero/gaming theme.
I focused on imagery to do with 'gaming' and 'girl'. The astrological symbol for female ♀ made it into the design early on. We liked where things were going with the "GoG" and female symbol but I tried to create as many concepts as possible to pit them against each other.
I started thinking about anything that represented 'geek' or 'gamer', including old-school representations.
The complicated BAM! logo.
The super hero shield and cape.
I still really love this one with the old arcade machine styled 'G's and the 'o' shooting stuff.
Loved the idea of a meeple but it focused too narrowly on tabletop gaming.
I was really into graffiti and tattoo design at the time. We loved this but it's not right for a brand.
Gigi started off holding a controller and the colors were purple and gold.
I'm really very proud of how the Game On Girl brand turned out. It has so many of the qualities you want in a good brand: memorable, eye-catching, flexible, and customizable.