Last week I talked about who to ask as a guest on your podcast and how to go about asking them.
This week is Part 2: things to do after your guest has said yes.
Yes, there have been times I’ve done a happy dance when a guest has agreed to be on the show. Do this in private.
Although you should proudly publicize your upcoming interview with your fabulous guest, be professional. Avoid phrases like #InURfaceSucka or #NaNaNaNaNaNa.
Once your guest agrees to an interview, there’s a lot you can do to make them feel comfortable about coming on the show. The main thing is to send a follow-up email with the nitty-gritty details spelled out. Compose this email succinctly but include all the info they need. Don’t send a bunch of follow-up emails unless the situation warrants it. They are not your new best friend…yet.
- Repeat the date and time of the interview, including the year and time zone.
- List any equipment they’ll need (internet access, a camera, headphones, microphone, etc.). Most of the accommodations should be on your end; your guest shouldn’t have to buy equipment to be on your show. Laptops and iPhones have cameras and microphones. If they do not have their own microphone, simply suggest they borrow one from a gaming friend. Sound quality will ruin an interview with a great guest.
- Let them know what service, if any, you’ll be recording over (Skype, Google hangout, etc.) because they may need to create an account and get invited to be in your contacts. Don’t do this the day of the show.
- Give them your Skype or Google account ID so they can send you an invite or simply know that @naughtymanbitts is actually you and not a stalker (although I recommend changing that handle immediately).
- Let them know if your show is pre-recorded or live. If pre-recorded, communicate with them when and where the show will be posted.
- Make sure your guest knows if you do video as well as audio; they may want to shave, put on makeup, or wear pants that day.
- If you have co-hosts or you will have multiple guests on the show, let everyone know and to what extent they will each be participating.
- Tell them how long the show lasts and if they are expected to be there for the entire show or just a portion. Don’t have guests sitting through segments they won’t be participating in.
- If you can, send the guest sample questions ahead of time. This is another way of making them comfortable. A guest doesn’t want to look or sound stupid. If you make the guest look good, they are more likely to share your show with their network. I’ve also been surprised by how many guests have told me they were nervous. The preemptive interview questions help.
- Have the guest provide you with any social media contact information they want to pass on to your audience as well as details of any of their upcoming events. This lets your guest know you are ready to promote them.
This may seem like a lot of information but, again, I want my guests to relax. When an interview goes well, the time flies, you have so much fun, and you feel like old friends. And your guest will tweet, link, like, and post your show which is equivalent to cha-ching in podcasting.
You've sent your email off and now you're waiting for the show date. This is a good time to brainstorm about other guests you'd like to invite on the show. Keep a running list and be active in social media, listening to podcasts, and news in your field for other potential guest ideas.
If you’re doing shock podcasting or attack interviews, most of this information isn’t necessary. Your point is to catch your guests off their guard and possibly make them look bad. It’s not the kind of interviews I like to do but keep your mission in mind when applying these tips.
I’ll Give You a Topic
If Patrick Stewart was a guest on your show, what one question would you ask him?
Same for William Shatner.
What’s preventing you from starting your own podcast?